CONCEPT

Passing Japan’s Proud
Traditional Techniques to the Future

LASTFRAME is a Japan-based brand created by designer Takanohiro Okude, who draws inspiration from the diverse cultures he has experienced around the world. Deeply committed to Made in Japan, the brand focuses on traditional techniques that are facing a decline in the number of skilled artisans year by year. Through the designer’s contemporary perspective, these techniques are reimagined and take shape in unique designs unlike anything seen before. While preserving Japan’s traditional craftsmanship, LASTFRAME transcends boundaries of nationality, era, season, and gender, aiming to create designs that are borderless, timeless, and cherished across generations. As a luxury brand proudly Made in Japan, it shares its vision with the world.

The name LAST carries two meanings: “final” and “enduring.” It encapsulates the disappearing artisan and traditional craftsmanship within a “frame,” elevating them into lasting designs and products. LASTFRAME is not just a brand name — it represents the very act of passing Japan’s proud traditional techniques to the future for generations to come.

CORE VALUE

CRAFTED MODERN HERITAGE

The Fusion of Traditional Japanese Craftsmanship
and Cutting-edge Technology

Bringing together opposites to create new value.
The blending of skilled artisan handcrafting and programming-based knitting technology.

Our products are:
High-quality designs, lightweight, and able to hold its shape over time.
Suitable for daily use, easy to care for.
Physically durable and has a timeless design.
Wearable art pieces that are uplifting.

High-precision knitting technology eliminates the need for cutting, minimizing production waste and defective items, which is ideal from an environmental perspective.

All LASTFRAME products are Made in Japan, combining the wisdom and techniques Japan has accumulated with modern technology to design and produce them. While outsourcing production overseas might make sense in terms of cost efficiency, we consciously prioritize the preservation of techniques and cultural heritage of the production process and the assurance of quality it is associated with.

PHILOSOPHY

The philosophy of LASTFRAME is rooted in the “fusion of tradition and innovation.” This is achieved by reinterpreting Japan’s traditional craftsmanship through a modern lens, creating designs that bridge the past with the future. LASTFRAME strives to offer timeless value that transcends seasons and trends, creating products that are adored across generations.

To build a new kind of foundation that endures, it is essential to move beyond the labels we’ve created—such as gender, age, nationality, or era. With a commitment to universality and sustainability, LASTFRAME values innovation and experimentation as a means not only to preserve culture but also to adapt it. Through this process, we challenge cultural and societal norms with the aim of creating a globally beloved Japanese culture that lasts for years to come.

STORY

Takanohiro Okude has been one of Japan’s most respected fashion designers, working with local and international brands for years. But throughout his career, he noticed: “There’s so much love and respect for Japanese culture and craftsmanship, but people often struggle to articulate why that is.” This question stuck with him, pushing him to take a deeper look at his own heritage and rediscover his identity.

One day, on his quest for answers, Okude stumbled upon something surprising: a group of incredibly skilled craftsmen working in a weaving factory in his hometown of Ishikawa Prefecture. The craftsmanship was mind-blowing, and it filled him with pride. But as he spent more time with them, he began to see a darker side of the picture. Many of these workshops, especially the ones in his hometown, didn’t have enough young people to continue in their footsteps.

That realization hit him particularly hard. “Japanese artisans produce work of the highest quality—craftsmanship that stands the test of time. Isn’t that exactly what sustainability should be about?” Okude says, “It is vital to pass on the wisdom, technology, and skills of these craftsmen if we are to make sustainability a reality.”

Driven by this conviction, Okude launched LASTFRAME in 2018. His mission was clear: to reinterpret Japan’s traditional craftsmanship through a modern lens and ensure its legacy for the future. He dedicated himself to creating designs that transcend fleeting trends, pursuing timeless quality and relevance that would endure for generations.